Project ID: 1093

DescriptionA survey to explore the reasons for non-renewal of membership in Canterbury and District u3a 2025 Aim: To explore the reasons why members of Canterbury and District u3a did not renew (or considered not renewing) their membership in 2025. This was prompted by the observation that a considerable number seemed to fall into this category for 2024. Method: An online questionnaire survey, based on findings of similar studies run by other u3as. Findings: Figures obtained from the membership team revealed that 192 (16%) of c.1200 members failed to renew by an extended cut-off date and 49 (25.5%) of these responded to the online questionnaire survey. The most common reason for joining the u3a was interest in a particular course and the most common reason for non-renewal was being too busy/having other commitments (41%), followed by finding travelling to venues difficult (18%), health issues and courses not being available (both 14%) and moving away (12%). A minority (1 to 3 respondents) reported other reasons. Free text comments which respondents were invited to make were overwhelmingly positive of the u3a in question. Possible implications of these findings are discussed.
TopicsResearch
U3A
TypeU3A-led research (not an SLP)
U3ACanterbury U3A
Organization/partnerN/A
Year started2025
Output

Report available (see documents below).

DocumentsNon-renewal survey report